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Sony Alpha a7 IV Mirrorless Digital Camera

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Description

Key Features
FE 28-70mm f/3.5-5.6 OSS Lens
Camera Bag
Memory Card
Spare Battery

Sony A7 IV Overview

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators

Sensor and Processor
33MP Exmor R BSI CMOS Sensor
Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
Video Recording

4K 60p Video Recording in 10-Bit
  • Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
  • There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
  • No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
  • The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.
S-Cinetone, S-Log3, and Other Color and Gamma Controls
  • S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
  • HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.S-Log3 is also
  • available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
  • Fast Hybrid AF System
AI-Based Autofocus
Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.
Real-time Tracking and Real-time Eye AF
Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:
  • Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.
  • Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.
AF During Video Recording and Additional Focusing Modes
  • Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.
  • For more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
  • Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.
  • A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording. compatibility here.
Body Design, Connectivity, and Streaming
Viewfinder and LCD Screen
  • An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.
  • Perfect for vlogging or other self-recording needs, the side-opening 3.0" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.
Sony a7 IV | Ports
Ports and Interface
  • Full-size HDMI A port offers a more reliable connection when working with external recorders.
  • A USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
  • Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
  • Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
  • USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.
5-Axis SteadyShot INSIDE Image Stabilization
  • Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.
  • For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
  • Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.
Sony a7 IV | HVL-F60RM2 | External Flash Control
Advanced External Flash Control
Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.
Sony a7 IV | Wireless Connectivity
Wireless Connectivity and Streaming
  • Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
  • Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
  • Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.
Sony a7 IV | USB Webcam and Streaming
  • Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
  • 4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
  • Internal recording is supported to a memory card while live streaming.
  • UVC and UAC standards are supported for improved picture and sound quality during streaming.



Sony FE 28-70mm f/3.5-5.6 OSS Lens
A Versatile Standard
A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.
Optical Design
  • One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
  • Three aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
  • Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.
Autofocus, Image Stabilization, and Design
  • An internal focus mechanism and linear motor contribute to faster, more responsive system and easier handling.
  • Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
  • Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
Ruggard Hunter 35 DSLR Holster Bag

The Hunter 35 DSLR Holster Bag from Ruggard is slightly larger than the Hunter 25 and holds a DSLR (up to semi-pro size) with lens attached, face down, in shooting position. When you're ready to shoot, simply remove your camera, get the shot and replace your camera in the bag. The zippered top of the bag opens away from your body for fast access to your gear. This also serves as a security feature since no one but you will be able to see inside the bag.

The bag has a water-repellent exterior and smooth polyester lining that helps prevent scratches to the finish of your camera/lens combo. Inside, there are two removable touch fastened strips that can be configured to support your gear.

For storage, there is a front zippered organizer panel, mesh side pocket and two side loops that accept optional pouches. On the inside of the quick-release flap, there are two touch fastened memory card pockets. The bag is carried by its removable shoulder strap, top carry handle or belt loop that will leave you hands free. The zippers have yellow pull tabs that make the bag easy to use while you're wearing gloves.

Carry-on Form Factor
FAA and airline carry-on specifications are subject to change without notice. Please check with your airline before designating this case as a carry-on item. Most airlines require carry-on items to have an external linear measurement that is equal to or less than 45.0" (114.3 cm). The external dimensions of this case add up to 20.9" (53.1 cm)
UPC: 847628559004
Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card

The 128GB SF-M Tough Series UHS-II SDXC Memory Card from Sony features a storage capacity of 128GB and takes advantage of the UHS-II bus to support advanced DSLR functions such as continuous shutter bursts and rapid shooting, as well as raw and JPEG captures. This card is also well-suited for video capture, including 4K, Full HD, and 3D video. It can achieve maximum read speeds of up to 277 MB/s and maximum write speeds of up to 150 MB/s. Thanks to its V60 speed class rating, minimum write speeds are guaranteed not to drop below 60 MB/s.

To help facilitate card usage in almost any environment, as well as keeping your content safe, Sony has built the Tough Series with a rugged design that can withstand drops up to 16.4' / 5m, immersion in up to 16.4' / 5m of water for up to 72 hours, and is bend and dust proof, as well as able to withstand temperature extremes from -13 to 185°F. The Tough Series is also up to 18 times stronger than standard SD media (180N compared to 10N) and features a one-piece molded construction that is ribless with no write protect switch, helping to further guard against physical damage that can affect SD cards, such as a broken plastic casing, a broken data protection lock, and broken connector ribs. Should the card's data become compromised, you also benefit from the option to download File Rescue software for free to help recover deleted content.

UHS-II media achieves its speed through an extra row of pins and while this card has been designed for cameras that are UHS-II / V60 compatible, it may be used in devices that do not support UHS-II / V60. However, bear in mind that this card will then default to your device's speed class and bus rating, such as UHS-II and V30, which supports minimum write speeds of 30 MB/s, or UHS-I and U3, which also supports minimum write speeds of 30 MB/s. If your device does not support U3, this card is compatible with the U1 and Class 10 standards, each of which guarantees minimum write speeds of 10 MB/s. When used in a UHS-I device, this card delivers read speeds of up to 95 MB/s and write speeds of up to 90 MB/s.

General Features
Tough SD Card
When you're shooting in challenging environments, this card will deliver for a wide range of professional photographers and videographers, as well as photo enthusiasts, since they're rugged enough for extreme shoots. With rock solid reliability and fast speeds, you have all the performance you need to catch the action.
More Bending Resistance
A strong resin-molded design makes this cards 18 times more resistant to bending than the SD standard.
IP68 Waterproof and Dustproof
This card can be immersed in 16.4' of water for up to 72 hours, and is also dustproof. That's total protection for shooting in almost any condition.
Shock Resistant - Withstands Drops up to 16.4'
Made from rock-solid materials in a one-piece mold, this card withstands drops of up to 16.4'
One-Piece Molded Design
With a one-piece molded design and high-durability materials, this card gives professionals and photo enthusiasts peace of mind and protection wherever their shoots take them.
Ribless, Write Protect Switchless Design
In designing this card, Sony got rid of the fragile connector ribs and write-protect switch found on conventional SD cards - parts which are easy to break and can prevent writing.
Speed You Can Rely On
Whether you're a professional photographer shooting high-resolution still images, a videographer working in 4K on a documentary, or a photo enthusiast exploring remote landscapes, this card has the speed you need to capture the action. It provides fast buffer clearing time after burst shooting and efficiently transfers content to a computer.
Rapid Write Speeds
With fast write speeds of up to 150 MB/s, this card supports longer burst shooting of high-resolution photos, as well as faster buffer memory clearing.
Fast Backup and Data Transfer
Spend more time shooting and less time transferring or backing up. With fast read speeds up to 277 MB/s, you can quickly transfer large media files to a computer.
Optimized for High-Resolution Video with V60
Sony's SF-M media supports the V60 Video Speed Class for stable 4K recordings and high-bitrate video capture. This is good for shooting all kinds of high-resolution video.
SD Scan Utility
The downloadable SD Scan Utility automatically scans your SD card's memory, keeping you informed of its condition so you can take action before its limit is reached.
File Rescue
Even when things go wrong, you can avoid disaster with downloadable File Rescue software that recovers photo and video files that have been accidentally deleted or that cannot be played back.
Watson NP-FZ100 V3 Lithium-Ion Battery Pack (7.2V, 2250mAh, 16.2Wh)

The Watson NP-FZ100 V3 Lithium-Ion Battery Pack is compatible with the same camera models as the Sony NP-FZ100 battery, and also supports the latest generation camera models. This replacement battery pack features a capacity of 2250mAh, 7.2V of output power, and 16.2 watt-hours. Small and lightweight, lithium-ion batteries can be charged or discharged at any time in their load cycle without developing memory effect.

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